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Mascara

3 months
Mascara
Status Check eye hygiene
after opening

Replace mascara every 3 months after opening. Germs build up right by the eye — dry, clumpy or off-smelling means replace it now.

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Eye hygiene sets the limit

You replace mascara not because the tube is empty but for hygiene. The recommended window is about three months after opening. With every application the wand travels back and forth between lashes and tube and carries bacteria into the moist, nutrient-rich product — right by the sensitive eye.

After a few weeks to months the germ count rises, and with it the risk of conjunctivitis and eye irritation. That makes mascara one of the cosmetics with the shortest wear time after opening. The little open-jar symbol with a number like "6M" on the packaging shows how long the product is generally usable after opening — but for mascara, take the three months as your guide.

A common mistake speeds up drying: pumping with the wand. Repeatedly plunging the brush into the tube to pick up more product mostly pumps in air — the mascara dries out and grows germs faster. Better to draw the wand out with a single twisting motion. And water or saliva to loosen dried-out mascara are off-limits, because they introduce extra germs.

Just as important is not sharing mascara. It sounds harmless, but it transfers germs directly from eye to eye and can pass on infections. Each mascara belongs to one person only. And if you use several mascaras for different occasions, still keep an eye on each opening date, because the three months run from first opening, not from last use.

How do I spot old mascara?

Old mascara shows through texture, smell and reaction:

1
Dried out or clumpy

The mascara strings, clumps or is hard to apply.

2
Changed smell

A chemical or unpleasant smell shows the product has spoiled.

3
Eye irritation

Itchy, watering or reddened eyes after applying: discard at once.

Replacement interval at a glance

After opening, the clock starts:

SituationReplace
After openingabout 3 months
Unopened (cool, dark)to the expiry date
Dried out/clumpyreplace at once
After an eye infectionreplace at once

Keep it hygienic longer

This keeps mascara hygienic until you replace it:

Replace after 3 months — a fixed rhythm protects the eyes.

Do not pump — draw the wand out with a twist, do not plunge it into the tube.

Do not dilute — no water or saliva into the tube.

Do not share — never use mascara together with others.

Common myths

A few myths surround mascara:

"Mascara lasts until the tube is empty."

No — after about three months it is due for hygiene reasons.

"Pumping with the wand helps against drying out."

On the contrary — it pumps in air and dries the mascara out faster.

"A drop of water revives old mascara."

No — that only brings extra germs into the product.

Good to know

After conjunctivitis or an eye infection, discard the used mascara at once, no matter how old, to avoid reinfection. Noting the opening date on the tube with a small sticker or waterproof pen keeps the three-month rhythm always in view. The same, by the way, goes for liquid eyeliner and lash serum, applied close to the eye and hygienic only a few months after opening. Powder products like eyeshadow are hardier and keep much longer, but should also be replaced after an eye infection.

Verified sources Reviewed: July 2026
American Academy of OphthalmologyFDA
Last checked on July 2026 · howlonglasts.com editors

Frequently asked

How often should you replace mascara?
About every three months after opening. Applying it constantly carries germs into the moist tube, and the infection risk at the sensitive eye rises over time.
Why does mascara dry out so fast?
Often from pumping with the wand: this pumps air into the tube, drying the mascara and growing germs faster. Better to draw the wand out with a twist.
Can you loosen old, dried mascara with water?
No. Water or saliva bring extra germs into the product, right by the eye. Dried-out mascara should be replaced, not diluted.
Do you have to replace mascara after an eye infection?
Yes, at once and regardless of age. The used mascara can carry germs and cause reinfection.

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